Tyra Banks is an American television personality, producer, businesswoman, actress, author and former model. She is best known for the reality show America's Next Top Model. While at TwoPointO, we were hired to build out her online presence. Tyra wanted her site to focus on social issues, believable issues that girls could relate to, Tyra as an expert and not a celebrity, showing love to female empowerment and success, a realistic tonality of voice, and showcasing Tyra's realness and vulnerability.
Design, UX/UI, Front-End Development
Site Teaser Landing Page
Tyra was in the midst of developing a new media and content syndication network. The teaser website screens were designed to dynamically pull social streams and display real time content from her various social sites as well as capture emails for site launch notifications.
Tyra had the idea to create an online magazine style website or as she called it a "webazine" as the main entry page. She wanted to feature a new magazine cover design every week as well as promoting specific topics. The questions and font could be changed based on the desired look for the cover for that particular week.
The TyraNews website was the first syndication attempt of Tyra.com network of Tyra Banks Owned and Operated sites. It was a video based site that focused on incremental revenue through video advertising. All content was populated through our CMS CreatorCloud using an mrss feed from content partners CelebTV.
The Tyra World experience was a flash based interactive design that showcased Tyra's life. You could view projects she was working on, learn about her past, sign up to be a part of her inner circle, apply to Top Model or watch videos that were exclusive to her site.